Carol Choi

Board Member, UCI Alumni AssociationCarol Choi

Founder, United Exchange Corporation


UC Irvine – 1985, B.S., biological sciences

UC Irvine – 1985, B.A., social sciences

USC – 1987, M.B.A./M.P.H.


Carol Choi is a businesswoman, a philanthropist and an entrepreneur. She graduated from UC Irvine in 1985 with a Bachelor of Arts in Biology and Psychology. In 1987, Choi went onto graduate from USC with a Masters in Business Administration and Public Health (MBA/MPH). It was in 1993 that she established United Exchange Corp. (UEC). UEC specializes in the sales, marketing and distribution of control and private label products in Health & Beauty Aid (HBA) and Household Care categories throughout the U.S., Pacific Asia and Latin American regions. Through her work, UEC has been recognized as a good corporate citizen and valued community service provider in the diverse cultural neighborhoods of Los Angeles and Orange County.

From 2006 – 2012, Choi was actively involved with the Irvine Public School Foundation (IPSF) as a board member. At this current time, she serves as an Advisory Council member, helping to raise funds to support the Irvine School District. During her tenure as a board member, Choi started the Irvine Korean Parent’s Association (IKPA) and instituted the Program to Advance Cultural Education (PACE). The PACE program provides opportunities for educators in the Irvine School District to deepen their understanding of the city’s many different cultures. Choi also served as President of the Irvine Korean Parent’s Association.

Choi is also an active member of the UC Irvine community. She donates a portion of her net sales proceeds from her restaurant, Koba Tofu Grill (on Campus Drive) to the Merage School and IPSF. More recently, Choi has supported the formation of the ANTrepreneurship Center at UC Irvine, which is designed to help students turn their dreams of starting a business into reality. The ANTrepreneurship Center is also focused on stimulating the economy and promoting education. She feels that “entrepreneurship is a great thing. It creates jobs and gives people a chance to think outside of the box about what they can do.”